Assonance is a kind of alliteration that uses repeated initial vowel sounds.
Well-known examples of alliteration are tongue-twisters such as "Round the rugged rock the ragged rascal ran" or "Peter Piper picked a peck of pickled peppers".
Alliteration makes for very catchy phrases and is frequently used in modern news headlines, corporate names, literary titles, advertising, buzzwords, and nursery rhymes. Some examples:
- back to the basics
- balance the books
- Big Ben
- boom or bust
- Coca-Cola
- Donald Duck
- Mickey Mouse
- Monday morning
- pay the price
- peer-to-peer
- it takes two to tango
